What’s Next?
Have a question or a project in mind?
I'd love to hear from you. Let's chat and make something amazing together.
Created with ❤️ by @hetalverma
Basic Plan @ Rs. 199 for 6 months:
No brokerage cost for 3 trades per day
Subsequently, 0.5% or Rs. 20 for each trade.
Futures, Options, and Intraday Trading 0.5% or Rs. 20 for each trade
Professional Plan @ Rs. 799 for 6 months:
Offer a full-time service with recommendations
Customized dashboards
Algorithm setting
Equity Trading - No brokerage cost
Futures, Options, and Intraday Trading No brokerage cost
Best Saver Plan
Technical Plan @ Rs.399 for 6 months:
Offer a full-time service with recommendations
Customized dashboards
Equity Trading - No brokerage cost for 6 trades per day. Subsequently, 0.5% or Rs. 20 for each trade.
Futures, Options, and Intraday Trading No brokerage cost for 3 trades per day. Subsequently, 0.5% or Rs. 20 for each trade.
Multiple Pricing Plans
Discounts on Subscription Plans: Users can use their points to receive discounts on subscription plan renewals. For example:
150 points: 10% discount on Basic Plan renewal.
250 points: 15% discount on Technical Plan renewal.
400 points: 20% discount on Professional Plan renewal.
Implementing a reward system that offers users tangible benefits for achieving specific milestones within the app. Unlike traditional reward systems, these rewards should be both in-app (e.g., unlocking features, customizations) and external (e.g., gift cards, discounts for related services).
Users can redeem their points (In-App Achievements)
Trading Bonus: Users can redeem their accumulated points for additional trading benefits, such as:
50 points: Trade 3 extra stocks per day
100 points: No brokerage cost for one trade
200 points: Access to premium research reports or technical analysis tools for a month
Exclusive Offers: Users can unlock exclusive offers or promotions by redeeming their points, such as:
Invitation to exclusive webinars or workshops on trading strategies.
Priority customer support for faster resolution of queries or issues.
Reward Systems for Achievements
5
Points
Daily Login Badge for consistent engagement
10
Points
Active Trader Badge to encourage users to actively participate in trading activities
15
Points
Smart Decision Badge to promotes use of Blinkx's premium features & tools for making informed trading decisions
25
Points
Referral Rewards for referring friends to Blinkx
10
Points
Social Sharing Bonus for sharing their trading activities & achievements on social media & tagging Blinkx
20
Points
Feedback Surveys Bonus for sharing their opinions and suggestions
50
Points
Profit Maker Badge for earning a profit on their trades for a consecutive number of days (e.g., 5 days in a row).
Measure user retention pre- and post-implementation
Monitor correlation between no. of downloads & rating trends to see if positive ratings are driving more downloads
Use analytics to track engagement levels, session times, and feature usage
Use AI tools to analyze text for sentiment at scale
Measuring the impact on App Ratings
Collect & Measure Impact
Collect user feedback through in App feedback dialooge boxes using Google API & iOS standard guides
Team should also focus on focusing on small details like app description in App stores
BlinkX
Enjoying BlinkX?
Execution Plan to enhance website visibility, content and user experience to boost website traffic for blinkX
Ensure there are no broken links and correct them if any.
Use schema markup to help search engines understand the content better
Improve website loading speed
Ensure your website is mobile-friendly
Results of Google PageSpeed Insights for (Mobile & Desktop)
Improving technical aspects to improve a website's visibility and performance on search engines, and to help it rank higher in search results
Identifying the keywords relevant to BlinkX's offerings
This keyword will demand 79 high-authority referring domains and well-optimized content to start ranking for it on top
Demat Account; Volume- 110K, CPC- 78.07
This is the hardest keyword to compete for. It will take a lot of on-page SEO, link building, and content promotion efforts
Online Trading; Volume- 14.8K; CPC- 39.87
This keyword will demand 22 high-authority referring domains and well-optimized content to start ranking for it
No Brokerage; Volume- 823K, CPC- 23.26
Use of targeted keywords, relevant title tag and meta description to improve visibility
Monitoring and Adjusting
Use of Google Analytics & Search Console to track website traffic, rankings & engagement metrics.
Website UI should be made mobile friendly
Largest Contentful Paint element should be made to load faster
The website's structure has too many parts (2,135 elements). Tidy up the space to make it more welcoming and easier to navigate.
Optimize the website for local search results
Acquire high-quality backlinks to enhance site’s authority and search engine ranking
Industry bloggers, social media and forums to share the content and generate organic backlinks
Mobile Version Improvements
Detailed plan for BlinkX to optimize its SEO:
Reduce JavaScript Execution Time & Avoid an Excessive Document Object Model Size as this is slowing down the website
Use of Next-gen image formats (like WebP) that makes pictures smaller in file size without losing quality, so they can load faster, using less data.
Desktop Version Improvements
SEO Optimization
Content Creation
At the end of a set of stories or topic engage with users by having a small quiz. On completion of each quiz points will be granted and provide incentives for those points.
Incentivize users by sharing investment strategies tailored for different risk profiles and financial goals, leveraging the expertise within JM Financials.
The character on website (Mr. Bean) can be utilized as an AI assistant to create a personalized step-by-step guide on using BlinkX's website and platform (how to open a demat account, how to analyze stocks using the platform's tools, and how to execute trades)
I’ll help you open a Demat Account
Just hold my hand!
IPO
Demat
Account
Intraday
Trading
Currency
Trading
What is the primary function of a Demat account?
To increase internet speed
To store physical share certificates
To hold and manage securities electronically
To provide loans to businesses
Submit
Introduce EduStroies (video & text based short content) to educate users about the basics of investing, different types of financial instruments & market terms.
(This can be done on the website as well as the social media handle)
Monitoring Success
Use google analytics to monitor the traffic & engagement levels.
Heatmaps can be used to understand user behavior.
Keep track on conversion rates of blog readers & EduStory viewers who sign up for BlinkX.
Measure the success by the no. of shares & likes on social media platforms on the EduStories & other content.
Navigation
We need to simplify the main menu, grouping services under clear categories
Current UI
Revamped UI
Investment Products
Stocks
IPO
Calculators
Knowledgebase
About Us
User Experience
The H1 on first page of website doesn’t include any keyword to drive traffic. Need to use targeted keywords.
Responsiveness of website is not working for other devices such as iPad, Galaxy Fold
Website design elements doesn’t work on different desktop resolution (4K UHD 3840*2160)
Set up a user testing group to collect direct feedback on the usability of website & ease of task completion.
Feedback Loop
Integrate a feedback tool - Hotjar to track how users interact with the website by adding Heatmaps to its HTML
Measure percentage of clicks on key call-to-action buttons vs the whole page
Monitor avg. time spent on a page
Set up a funnel in Hotjar to see where users drop off during the process of signing up
Use Hotjar surveys to collect a Net Promoter Score (NPS)
Design Improvements
We also need to work on Design aspect of the website
There is a break in the color of the background which doesn’t seem seamless.
Red color is most associated with anger/irritation/annoyance so BlinkX may change the color & gradients used on website and use color that is associated with trust i.e Blue, Cyan or Purple gradients
Social Media, Analytics & Monitoring Success
Content Engagement & Conversion:
Number of Shares Related Blog Posts
Comments & Interactions on EduStories
Conversion rates for Key Actions
User Experience:
Task Completion Rate on User Testing for Account Opening Process
Customer Satisfaction Scores Post Interaction with Demat Section
SEO Health & Ranking Improvement:
Core Web Vitals Scores for Key Pages
SERP Position for Keywords Like "Demat Account" and "Online Trading"
Google's PageRank for Landing Page
Engagement Metrics:
Average Time on Website Pages
Bounce Rate on Key Entry Pages
Targeting Improvement KPIs to Monitor Success
Website Traffic Growth:
New vs. Returning Visitors
Organic Search Traffic
Collaborate with finance influencers to create sponsored content & discuss benefits of using BlinkX for Demat accounts.
Tanmay Bhat can be collaborator & brand ambassador for BlinkX (scroll down to check out!)
Social Media and Link Building
We will design campaign around financial awareness. Hashtags #DematDemystified can be used to promote content.
Set up custom dashboards in Google Analytics to track users who sign up and analyze different user flows to understand patterns if any.
Discuss the data collected with the team on regular basis, focusing on the performance of content related to user sign-ups for platform and refine strategies accordingly.
Implement conversion funnels to see where potential customers drop off before completing the Demat account opening process.
Analytics and Measurement
Detailed plan to implement innovative ways to Boost App ratings, reviews & downloads & measure impact
Highlight essential functions such as account setup, portfolio management, trading interface, research tools, and customer support.
Benefits: Easy-to-follow guide for users to explore and utilize BlinkX's features effectively.
We can utilize the Character on website as an AI Assistant for product walkthrough
Navigating BlinkX: Your Interactive Guide
Explain the potential impact of selling at a loss and offer strategies like setting stop-loss orders or diversifying the portfolio.
Understand the impact
Sell wisely, consider stop-loss, diversify investments
Okay
Benefits: Helps users make informed decisions to minimize losses and preserve their investment capital.
Design platform to handhold the user proving tips & tricks
Protect your Investments: Avoid Losses
Alert users when purchasing overvalued stocks and provide tips for conducting further research or analysis.
Benefits: Empowers users to make rational investment decisions based on fundamental and technical indicators.
Smart Investing: Avoid Overvalued Stocks
Promotional Campaign: Advertise the flash sale through various channels, including social media, email newsletters & in-app notifications.
Highlight the benefits of BlinkX and the exclusive offer to Incentivize potential users to download the app.
Referral Program Enhancement: Integrate the flash sale promotion with BlinkX's referral program to encourage existing users to share the offer with their network.
Offer additional rewards or bonuses for successful referrals made during the flash sale period.
Limited-Time Offer: Create a limited-time promotion where new users who download BlinkX within a a week receive a free one month trial.
Detailed plan to increase App Downloads
#decodewithTanmay
#decodewithTanmay
Tanmay Bhat becomes a brand ambassador for BlinkX, targeting his youth-centric audience.
He conducts live streams on trading, highlighting BlinkX's features and benefits.
Organizes challenges where followers create profitable portfolios using BlinkX, with prizes sponsored by BlinkX.
Creates sponsored content integrating BlinkX into his humorous videos, emphasizing its user-friendly nature for young investors.
Sample of Social media content with Tanmay Bhat
Instagram Campaign with Tanmay Bhat
Increasing Downloads
Basic Plan @ Rs. 199 for 6 months:
No brokerage cost for 3 trades per day
Subsequently, 0.5% or Rs. 20 for each trade.
Futures, Options, and Intraday Trading 0.5% or Rs. 20 for each trade
Professional Plan @ Rs. 799 for 6 months:
Offer a full-time service with recommendations
Customized dashboards
Algorithm setting
Equity Trading - No brokerage cost
Futures, Options, and Intraday Trading No brokerage cost
Best Saver Plan
Technical Plan @ Rs.399 for 6 months:
Offer a full-time service with recommendations
Customized dashboards
Equity Trading - No brokerage cost for 6 trades per day. Subsequently, 0.5% or Rs. 20 for each trade.
Futures, Options, and Intraday Trading No brokerage cost for 3 trades per day. Subsequently, 0.5% or Rs. 20 for each trade.
Multiple Pricing Plans
Discounts on Subscription Plans: Users can use their points to receive discounts on subscription plan renewals. For example:
150 points: 10% discount on Basic Plan renewal.
250 points: 15% discount on Technical Plan renewal.
400 points: 20% discount on Professional Plan renewal.
Implementing a reward system that offers users tangible benefits for achieving specific milestones within the app. Unlike traditional reward systems, these rewards should be both in-app (e.g., unlocking features, customizations) and external (e.g., gift cards, discounts for related services).
Users can redeem their points (In-App Achievements)
Trading Bonus: Users can redeem their accumulated points for additional trading benefits, such as:
50 points: Trade 3 extra stocks per day
100 points: No brokerage cost for one trade
200 points: Access to premium research reports or technical analysis tools for a month
Exclusive Offers: Users can unlock exclusive offers or promotions by redeeming their points, such as:
Invitation to exclusive webinars or workshops on trading strategies.
Priority customer support for faster resolution of queries or issues.
Reward Systems for Achievements
5
Points
Daily Login Badge for consistent engagement
10
Points
Active Trader Badge to encourage users to actively participate in trading activities
15
Points
Smart Decision Badge to promotes use of Blinkx's premium features & tools for making informed trading decisions
25
Points
Referral Rewards for referring friends to Blinkx
10
Points
Social Sharing Bonus for sharing their trading activities & achievements on social media & tagging Blinkx
20
Points
Feedback Surveys Bonus for sharing their opinions and suggestions
50
Points
Profit Maker Badge for earning a profit on their trades for a consecutive number of days (e.g., 5 days in a row).
Measure user retention pre & post implementation
Monitor correlation between no. of downloads & rating trends to see if positive ratings are driving more downloads
Use analytics to track engagement levels, session times, and feature usage
Use AI tools to analyze text for sentiment at scale
Measuring the impact on App Ratings
Collect & Measure Impact
Collect user feedback through in App feedback dialooge boxes using Google API & iOS standard guides
Team should also focus on focusing on small details like app description in App stores
BlinkX
Enjoying BlinkX?
What’s Next?
Have a question or a project in mind?
I'd love to hear from you. Let's chat and make something amazing together.
Created with ❤️ by @hetalverma